May 28, 2003
Creatives yearning to leave?
In a piece from this week's FT Creative Business, the question of creatives in London is raised.
Having spent two months riding the trains and experiencing the stone's throw access to nature in Switzerland, while actually getting real work done and staying connected (business-wise) with people across the globe, I wonder if more creative core (Florida) aren't going to start asking the questions from this article.
Special Reports /Creative Business
Location, location...
by Caroline Bull
Published: May 27 2003 10:14 | Last Updated: May 27 2003 10:14
Full article requires subscription
In the age of high-speed internet access, do you really need to be in London to be a successful creative business?...
A recent survey found that two-thirds of executives in central London would quit their jobs for a career outside the capital. ...
In the face of this shift, several creative clusters are emerging outside London. Most members are realising that the benefits of doing business outside the capital far outweigh the disadvantages. And for clients, with the increasing use of broadband, location appears to be less and less relevant. ...
Dave Rickett of Creative Edge, a design agency in Truro, receives at least two inquiries a week from designers looking to leave London. ... All his staff have moved from outside the area, drawn mainly by the quality of life. Apart from lower operating costs, he has found staff retention is greater and productivity higher. ...
A number of other clusters are also emerging in the region. The Digital Peninsula Network is a group of 170 creatives, including a Hollywood filmmaker, a data translator and a BBC animator. The group has set up a wireless network that means they can do business anywhere. ...
[More meat, so pick up a copy (Tuesday FT hardcopy or online)]